Automating Fashion Photography Process with AI

Illustrative fashion collection showing clean product, model and location photography

Illustrative AI imagery. Review generated details against the original product.

Key features

A creative studio.
Without the production headache.

RunCommerce Studio brings the journey from photography to published content together, with your team in control of the final result.

Photography to content

From one photo to a complete collection of content

Start with a clear photograph of your product. Create styled product images, model shots, video and descriptions, then review and publish in minutes. Timing depends on the shoot and your review.

Studio finish

Studio-quality ambition. Everyday simplicity.

Create polished lighting, considered compositions and detailed product imagery without coordinating every part of a traditional shoot. Check colours, textures and fit before anything goes live.

Creative direction

Your brand, not a generic template

Build sets and shoots around your own colours, styling and creative direction. Save a theme and carry the same look through your next collection.

Model selection

The right model for your collection

Choose a model for your shoot or bring your own model images, with the necessary permissions. Keep your styling and audience at the centre of the creative process.

Search & discovery

Words that help your products get found

Create product descriptions, search titles and clear answers about your products. SEO helps search engines understand your pages; AEO helps AI answer tools and large language models understand them too. Visibility is never guaranteed.

International collections

One collection. More languages. More possibilities.

Create and publish content in multiple languages so customers abroad can understand your products. Your team reviews the wording, brand voice and local details before publishing.

Art direction, on your terms

Build your world.
Then shoot in it.

Start with a preset shoot or theme, or create a set to your own brand specifications. Keep the lighting, mood and styling consistent, whether you are launching one piece or a whole collection.

Let the product do the talking. Clean backgrounds, considered lighting and a consistent look across your collection.

Talk through your creative direction